The race is on for drupa 2020, the international flagship fair for printing technologies. Exhibitors from all over the world are invited to present their innovations from 16 until 26 June 2020 in Düsseldorf, Germany: online registration for exhibitors via www.drupa.com is now open.
The global marketing campaign was launched at interpack 2017, where drupa 2020 was presented to various international media partners. The emotive advancement of the successful key visual originally developed for drupa 2016 put the industry in the right mood for the event in 2020. The design concept – implemented by Agentur Niehaus Knüwer and friends – refers to the dramatic changes the industry has encountered during the past few years: the new key visual signifies beauty, aesthetic appeal, creativity and depth.
“The delicate butterfly wings symbolize departure, change – a transformation process that affects all industries, but particularly the traditional print industry, every company, everybody,” explains Sabine Geldermann, Director of drupa and Global Head Print Technologies at Messe Düsseldorf, about the key visual’s exquisite appearance and tactile effect.
“The delicate butterfly wings symbolize departure, change – a transformation process that affects all industries, but particularly the traditional print industry, every company, everybody.”
“Transformation moves companies to rethink their strategies, adapt to new processes and move into new business models – a change that also takes place in people’s minds. Different individuals have already moved into the focus of the new marketing campaign. On the one hand, it underlines the international alignment of the drupa trade fair, on the other, it shows that trade fairs stand for emotive power and experience and, last but not least, it shows that ‘people are business’. The heads are surrounded by colour digits that symbolize the wide variety of print applications. Below the slogan ‘embrace the future’ you find the drupa 2020 invitation extended to exhibitors and visitors, who are welcome to experience and accept technological innovation, trends and future challenges, so as to implement them into their own corporate workflows and tap into new potential.”
Among the highlight topics showcased at drupa 2020 is the subject of 3D printing. These areas of application have major potential for emerging markets. The related technologies are also important for the global packaging market, as they provide intelligent packaging with additional functions, while different printing technologies allow the use of a wide range of printing substrates.