3D printing-ready application to personalize goods for online retail

Dassault Systèmes, a 3DEXPERIENCE Company is launching the 3DVIA Make application to enable retailers to offer customer-personalized products without a need for huge back-end inventory or a lengthy completion process. This creates flexibility for retailers in capturing mass personalization opportunities for consumer products.

Using 3DVIA Make, products can be extensively personalized to each individual customer’s desire within the retailers’ or brands’ website. Orders are fulfilled on-demand by a 3D printing service or local bureau, reducing the need to stock a wide variety of products. For example, a customer can visit a retailer website or e-store and create a personalized product by selecting from a wide range of materials, colours, shapes and designs. The customer can see the selected product from a 360-degree viewing angle before deciding to purchase. A personalized, one-of-a-kind product can then be printed using a 3D printer and sent to the consumer within a few days of the order.

“Merchandise that can be highly personalized is going to be an important revenue stream for online retailers in the years and decades to come,” says Allan Behrens, Managing Director, Taxal. “3D printing technology is creating opportunities for sales and brand interactions that were simply not feasible a few years ago. Businesses that can effectively leverage this new ability to sell user-personalized merchandise, as well as manage the distributed manufacturing that’s necessary to maintain an on-demand supply chain, will be significantly ahead of the curve as this technology continues to mature in the online marketplace.”

The application’s initial focus will be on jewellery, toys and accessories and is currently available to selected vendors. The product has minimal upfront costs and is based on a revenue sharing model determined by transactions.

Vincent Picou, CEO, 3DVIA, Dassault Systèmes, comments: “This is the first 3D solution designed for integration into a business’s website to give its customers a virtual design experience. 3DVIA Make is the latest example of 3D technology moving from a professional proposition to a consumer market that makes revenue-producing a reality, and it has the potential to revolutionize certain retail segments in the coming years.”

3DVIA Make will be available for demonstrations at the JA New York jewellery tradeshow, held in New York City’s Javits Convention Center from July 26-28th. The jewellery industry is poised to benefit greatly from collaborative personalization in the coming years, and Dassault Systèmes has developed this application with the jewellery retailers in mind.