Communications and marketing consultants, writers and creatives with a background in corporate communications, campaign management, as well as content development launched additive manufacturing (AM) and 3D printing practice. As far as they knew, they are the first communications agency – in Europe, at least – to establish one.
Over the years, they have seen a lot of innovations and technologies come and go. Many are over-hyped as the next big thing, announced to a great fanfare only fizzle out 18 months later. While there is also media hype around additive manufacturing and enterprise 3D printing, they think it’s here to stay. They also think its potential to add value to manufacturing even in the short-term is huge.
Those, along with our deep sector knowledge of materials, machinery, applications and manufacturing were the triggers for them to form a dedicated practice.